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SCMP PR Blogi

Follow SCMP’s digital transformation journey and learn how a leading international news organisation in Asia navigates a fast-paced, fast-changing media landscape.

 

Understand how the news comes together at SCMP - get to know the journalists from the Post, and hear firsthand insights from the people who produce its award-winning journalism.

 

Gain perspectives on the business of news - serving audiences, creating value and driving growth through world-class content and storytelling.

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  • South China Morning Post creates seamless experiences on its platforms with highly personalised user journeys driven by predictive analytics.
  • Curating content with prediction models based on reader personas consistently engage a diverse range of audiences.
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